In relatively early days for brands on Periscope, @TurkishAirlines saw an opportunity to get ahead of its rivals and create the first live in-flight broadcast. This allowed it to reinforce its position as a leader in innovation.
@TurkishAirlines supported the broadcast with Promoted Tweets targeting frequent flyers and those interested in aviation, promoting some Tweets the night before to encourage users to tune in. It also Tweeted organically throughout the flight, to make sure its million-plus followers didn't miss out.
To make the broadcast more engaging, @TurkishAirlines answered questions from viewers while crew members asked questions about aviation and rewarded correct answers. This ensured a two-way conversation between those tuning in at home and the people on the flight.
The live broadcast process is really exciting...no interventions, no opportunity to cut a scene and replace it with another one, no soundtracks. We introduced a real operation, a real crew, and a real flight to the audience. It is not easy but it’s definitely a big step.