Center the campaign on the target market.
@WildSpeed_jp researched the series’ core audience and market segments and carefully planned its marketing campaign to appeal to this select viewer base. For example, it created the “Win Gasoline for 2 Years” competition to engage car enthusiasts.
Reach out to hard-core fans to create buzz.
Existing fans were the campaign’s core supporters. They shared trailers and generated buzz for the new movie. Fan reviews, posted on the new website and shared on Twitter, highlighted the film’s touching nature and helped pull in new viewers.
Adjust in real time for full engagement.
@WildSpeed_jp allowed for adjustments based on performance, and tweaked content in real time to optimize Promoted Videos. Targeting included interests (such as movies and cars), keywords (“Wild Speed,” cast members, and similar movies) and followers of cast members and the franchise.