Encourage participation and offer consumers great content.
@Orange_France began with a strong creative idea that sparked initial consumer interest. The brand then built on this as it rewarded consumers with great personalized content, which was much appreciated by its target audience.
Stay top of mind with Promoted Tweets.
Promoted Tweets keep your business front and center with your followers. @Orange_France used Promoted Tweets in timelines to keep conversation about its campaign going and spur fresh engagement.
What impressed us the most was the strong, and especially quick, engagement from the Twitter users...Twitter brings the power and the possibility for anybody to interact easily and Vine provides an additional event and creative layer. It constitutes a new creative standard in itself.