To create an experience that could allow tens of thousands of people to vote, Taco Bell and MTV built a chatbot to automate conversations. The chatbot used a welcome message to let people know about the voting experience. Quick replies made it simple for them to understand who was nominated and then cast a vote.
The chatbot replied with a video after voting featuring the artist the person voted for. The video encouraged people to Tweet their vote, calling on their followers to vote as well. The shared Tweet featured a custom video in the Direct Message Card that showcased the artist they voted for.