Focus on the audience.
By digging into Twitter’s historical archive, Super Audiences identifies the right audience from their unique characteristics. @Xbox used Super Audiences to target consumers who had expressed an interest in “Forza” and NASCAR in order to pitch them with the new NASCAR-themed DLC.
Use data to capture attention (and interest).
Using the in-depth analysis of account information that Super Audiences offers, “Forza” content was matched with single and multiple interests of each person.