@amctv_la carefully designed its video teasers to intrigue audiences and get them sharing and talking with friends and family about the new show. It kept language and messages simple to ensure that people in all three target countries would find the content interesting and relevant. The brand used Promoted Video to increase the initial audience and reach customers who were heavily interested in TV shows.
@amctv_la wanted to ensure that it reached the people most likely to be keen to watch the new series. The brand used interest targeting keywords such as “terror,” “drama,” “action,” and “adventure” to connect with an audience who liked to watch movies and TV shows, substantially increasing its follower numbers from 1,500 up to more than 35,900.
@amctv_la used Twitter’s innovative TV conversation targeting tool to engage with users who were already talking about the new “Fear the Walking Dead” series. The tool uses conversation mapping technology to pinpoint discussions about specific television shows and direct promoted content to participants. This allowed the brand to lead the conversation and convert interested users from Argentina, Colombia, and Mexico into followers.
The way that Twitter transmits messages is very pure. Access to the people is much more direct and you have a greater control of the conversation thanks to the hashtags and all the tools that Twitter has.