The @Nutella_Italia Santa got into people’s homes and hearts by investing in strong seasonal content with an enchanting plot, which combined storytelling, animation, and gaming. That mixture of seasonality and fun proved to be highly engaging.
@Nutella_Italia brought its creative idea to life through a combination of multi-image cards and GIFs. Twitter users were encouraged to click on an image to reveal a secret answer.
@Nutella_Italia made sure to thank those who engaged with its Tweets and took part in the adventure, helping Santa find his favorite hazelnut spread. The brand sent Twitter users an animated GIF of Penguin via an organic Tweet, which was also promoted.