@MetroPCS made sure the UFC community on Twitter was aware of its Periscope broadcasts using Website Cards, a Twitter ad format that allows brands to send people directly to a website. The #WalkOutWithRonda landing page helped fans get set up with Periscope, create calendar reminders, sign up for text alerts, and watch Metro’s Periscope channel.
As the fight neared, Promoted Tweets helped @MetroPCS extend their reach and build a larger audience on Twitter.
Once you have people’s attention, keep it. In the week leading up to the big fight, @MetroPCS broadcast three teaser Periscopes to keep fans engaged.
“We want to be talking to fans during fight week and leading up to the fight, and Twitter is a big component of that. Twitter allows us to be where the UFC conversations are taking place in real time and serve up relevant content designed to engage active UFC fans” says Adam Gotts, senior manager at Lagardère Sports and Entertainment.
@MetroPCS reached wider audiences by leveraging key partnerships. They asked the UFC to Retweet posts tagged #WalkoutWithRonda and reached out to other UFC fighters who work with the brand to amplify the campaign. @MetroPCS also promoted the event on UFC-related websites and integrated #WalkoutWithRonda messaging on episodes of UFC’s Embedded series throughout Fight Week.
Twitter offers brands the opportunity to be in the moment and engage in real time with fans as they are talking about events. We’re able to get people from all over in on the action and build personal relationships with our audience — an opportunity that isn’t available on other platforms.