The original #lowesfixinsix Vines amassed more than 43 million loops since their launch in 2013. The winning formula combined equal parts practical advice and household magic.
Bringing the life-hack spirit to its soon-to-open Manhattan stores, @Lowes and @BBDONY set up window displays that reverse engineered the Vine campaign for the real world.
A metal figure demonstrates how to hang a bike from the ceiling to save space in a live six-second loop reminiscent of the Vines that captivated Twitter three years earlier.
Take a look at what it took behind the scenes to make #lowesfixinsix live Vines come to life.
The core to the creative on Vine is the simplicity. Vine forces brands to get very pointed about the message they are getting across in six seconds. So the tips that we decided to bring to life had to be relevant for Manhattan residents living in small spaces. Our creative team really spent a lot of time figuring out how to bring these to life.