The power of Periscope
Top-quality live broadcasts of each game with commentators.
The high amount of organic activity surrounding each game was used to create a buzz and amplify the reach of the event.
Video and more video.
Creating and including any type of video: highlights, upcoming games, player tributes, longer videos etc.
The Spanish Basketball Federation has found the best partner in Twitter to implement its content digitization strategy and to expand its fan base, with the purpose of promoting women's basketball in Spain. We have managed to help our competition and its players receive the recognition they deserve thanks to an on-going effort and to the essential support of Dia.