Drive quality leads.
The Lead Generation Card allowed @KPMG_SBA to drive a high volume of leads by showcasing appealing content to small businesses in their timelines. By combining it with @username and keyword targeting, @KPMG_SBA successfully generated quality leads from the right audience at precisely the right time.
Maintain always-on momentum.
To generate as many signup requests as possible, @KPMG_SBA ran an always-on Twitter lead generation campaign. This meant that it collected leads with a Promoted Tweets campaign over a period of months. Tweet copy and imagery was changed frequently to ensure the campaign remained fresh over time.
Reach the right audience.
Key to the success of @KPMG_SBA’s campaign was that it should resonate most with the owners of small businesses and sole traders. To achieve this, it used @username targeting to connect with users following accounts of online resources for SMBs such as @businessinsider, @BizGovUk, and @StartUpBritain.
Our lead generation campaign on Twitter massively exceeded our expectations! From the very start we were generating leads at 80% less cost than other networks and platforms.