Choose the right partners for engagement.
Engage a local audience with regional interest.
@Kia_Motors took advantage of the event’s regional nature through its individual country usernames. With Twitter Amplify, the brand geotargeted Promoted Tweets from @SportsCenter_NT and @SC_ESPN based on content relevant to each country, and included the associated @username. The hashtag #KiaPasion provided an anchor for conversations, and the brand increased interaction by asking fans to Tweet their preferred winner and expected score.