Build anticipation with the right content at the right time.
@HuaweiMobile kept its audience engaged by sending Promoted Tweets providing product information that wasn’t available anywhere else. By staggering the release of the Promoted Tweets with visuals of the new #Mate7’s key product features live during the press conference, @HuaweiMobile built buzz and excitement among its followers. The strategic release of information during a defined time period helped keep audiences involved over the course of the event.
Use engaging visuals to share key information.
Promoted Tweets delivered the key selling points of the new #Mate7 device in a simple, visually engaging way that was relevant to the target audience. By using visuals featuring photographs of the new products with strong supporting messages, @HuaweiMobile were able to showcase the new range. The company also provided information such as product availability in different markets and the recommended retail price with a link to a minisite for more details.
Connect by targeting the right audience.
@HuaweiMobile targeted its series of Promoted Tweets to a wide range of users across the 11 key countries, delivering a broad global audience. The combination of geotargeting and interest targeting, such as business, gaming, technology and computing, music, movies, and TV delivered a total audience of five million users. In addition, the brand targeted @usernames of key influencers such as journalists and tech publications, @Android, and competitor brands.
The benefits of using Twitter are twofold. First, it provides us with global access — we can Tweet across the world and reach an international audience. Second, it gives us the effectiveness of real-time communication — we can Tweet as and when events happen.