Use quality data to target audiences.
To reach its most valuable audiences, @TouchofModern used first-party purchase data from existing customers and leveraged Twitter’s lookalike targeting to find similar audiences. In addition, keyword targeting helped reach audiences who were already interested in the brand.
Capture audiences’ attention.
Touch of Modern designed sleek and compelling creatives that would catch the attention of fashion-forward audiences interested in the Prada sale. The brand ended up driving highly cost effective CPIs and app signups using the Twitter 1.91:1 Image App Card, which has a larger image, and clear and direct Tweet copy.
Test and learn.
Touch of Modern tested new formats and targeting strategies. After analyzing performance, Taptica determined that the best-performing combination was the 1.91:1 Image App Card with lookalike and keyword targeting. These findings allowed Touch of Modern to quickly shift its campaign strategy and deliver optimal performance.