Create a customized experience at scale.
In order to build an experience that could make recommendations at scale, Samsung created a chatbot that could have automated conversations. The chatbot used a welcome message to greet people and quick replies to make it quick and easy for people to respond.
Deliver personalized recommendations.
The chatbot guided people through a short set of questions, ultimately delivering them the perfect TV based on their personal preferences and needs. At the end of the survey, people received a link that led directly to Samsung’s webpage for that TV model.