Twitter is the go-to place when it comes to seeing and reacting to what’s happening. Oreo embraced Twitter’s real-time nature to increase exposure for the #OreoChocolateCandy.
Twitter isn’t just for stand-alone campaigns. Oreo’s In-Stream Video Ads during the live stream supported its overall #OreoChocolateCandy launch while raising its brand awareness to a new group during a significant cultural event.
Today’s Oscars viewers create conversations while bouncing between TV, Twitter, and other digital mediums. Twitter is a key channel for brands to become a part of these conversations.
Twitter was key in driving additional reach to our Oreo Chocolate Oscars campaign and over-delivered our audience expectations.