Develop a relevant content strategy.
To engage target audiences, the brand used Promoted Tweets that focused on the elite design and untamed power of the Lexus RC and Lexus RCF. Promoted Tweets delivered exclusive photos of the new models and invited enthusiasts to share their passion for cars on Twitter. @LexusKSA created a Tweet calendar to deliver fresh content each day during the campaign to attract more consumers. The brand sparked interest with three Promoted Tweets each day of the campaign, and continued the conversation with repurposed content from previous days.
Kick-start the conversation with a pre-campaign teaser.
To generate buzz among its target audience, @LexusKSA used the Promoted Trends #LexusRC and #LexusRCF to build curiosity and intrigue in a teaser campaign before the car launch. The brand used three unique Promoted Trends to amplify the conversation to a wider audience, and delivered regular Promoted Tweets to catch the attention of users wanting information about the new models.
Create a timely response rate to keep users engaged.
@LexusKSA focused on establishing two-way conversations with consumers by dedicating a round-the-clock team to manage communication. To build relationships, the team worked steadily to respond to user Tweets in a timely and engaging fashion.