Keep the conversation going.
By introducing new digital assets on Twitter, Mucinex extended its reach and netted millions of impressions. Their Twitter poll, which invited people to vote on how they’d spend their #SuperSickMonday, created a new opportunity for engagement and racked up over 400,000 votes.
Twitter connected Mucinex to a massive US audience that drove double-digit lifts in key brand metrics. By leveraging powerful influencers, using tools like polls and conversation cards, and engaging 1:1 with people who saw our ads, Mucinex kept itself top-of-mind among football’s biggest audience.