Continually refine your targeting.
Within its four main target groups, @BahiaPrincipe ran over 20 campaigns with granular targeting options including followers, device, interests, geography, tailored audiences, lookalikes, behaviors and re-engagement. This let it optimize for the best-performing segments as the campaign developed.
Use rich creative and make it relevant.
From its initial GIFs to the images in its Website Cards, @BahiaPrincipe used images that would capture user attention, and were tailored to the audiences it targeted.
Through our two-phased Twitter campaign we have been able to increase quality traffic for this high season. It was important for us to maximise our brand awareness in the US market as well as gaining more bookings at a lower cost.