Define your audience and maximize your reach.
In Argentina, Colombia and Mexico, @EonlineLatino used TV Targeting to promote Tweets to people discussing specific channels and shows. @EonlineBrasil used Event Targeting to find users interested in the events that would be broadcast live by E! Entertainment. As a result, E! Online increased its number of followers significantly. In Mexico, for example, the brand achieved 2,000 new followers on the day of the Grammys.
Engage your audience with rich content.
@EonlineLatino used Promoted Tweets with images from previous red carpets and ceremony videos to reach potential users and keep the conversation as fresh as possible and at the lowest cost. Those Tweets were the ones with greatest engagement among viewers.
Increase awareness with Promoted Trends.
After generating buzz around the events, @EonlineLatino used the Promoted Trends #AlfombraRojaE! and #TapeteVermelhoE! on the day of the broadcasts to reach potential users, including those who were not brand followers on Twitter. This elevated the conversation, resulting in an extraordinary impression rate during the campaign.