Run a marathon in under two hours. Impossible? Not for Nike (@Nike). Last May, the company brought three of the best runners on the planet together in Italy to set a new record in a closed-door marathon that was broadcast live on Twitter.
In Argentina, Burger King (@BurgerKingArg) launched an ingenious campaign that successfully resulted in the different ingredients of its burgers trending nationally.
Disneyland Paris (@DisneylandParis) is the first brand in France to use the new 360 video format, allowing 360-degree videos to be uploaded and viewed directly on its timeline.
To get the most out of 360-degree videos, move to the middle of the image and, if on a mobile device, use your finger, or on a desktop, click and drag with the cursor.
Your boarding pass, the latest information for your flight, customer service — all now available directly on Twitter for those flying with Royal Dutch Airlines (@KLM).
Four months before "Valerian" (@ValerianMovie) was released, the teams behind the film broadcast its trailer on Twitter, along with exclusive content for fans who liked the video.
Kit Kat (@KITKAT) cleverly took advantage of the vertical video format — displayed in a square format on people's timelines — to announce its new biscuit recipe.
If you aren't sure which TV to buy, Samsung (@SamsungAU) is there for you. In Australia, the brand offered a personalized DM experience to advise its customers based on their requirements.
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