@BahiaPrincipe was able to establish the best targeting parameters to optimize its campaign and reach its target audience. Thus, it ensured the message was relevant to the users reached. In addition, this enabled it to launch two similar campaigns at the same time, targeting different markets.
By setting a time limit on the discount offer for bookings, @BahiaPrincipe encouraged users to take action and book the promotions by clicking on the Tweet. This immediately redirected them to its website.
We were looking to maximize the reach of the Happiness Sale campaign, a promotion lasting two weeks, with the aim of increasing the volume of bookings for our Caribbean hotels. We relied on Twitter to promote the campaign to audiences we were interested in, in Spain and the United States. We achieved record traffic figures, with Twitter accounting for 26% of total traffic. This was done with a very small investment, and by building on the campaign’s success, so that we achieved growth of 48% in the volume of bookings.