Promote your brand’s story
In a crowded marketplace, strong storytelling helps you stand out. With video on Twitter, you’ll be able to tell a rich and interactive brand story within the timeline. Target your video to the customers most interested in your message. Watch your brand metrics and sales take off.
Keep the formula simple. Promoted Video lets you promote a video from a brand's Twitter account. The video autoplays when shown in a person's timeline. For example, Subway used Promoted Video to promote its signature wrap, upping both its sandwich game and its video marketing creativity. Promoted Video is our most proven video ad solution, and drives brand metrics and sales. Stick to this tried-and-true ad format, or take it a step further and use the features below to achieve specific goals.
After watching your video, get your audience to take action. Video Website Cards drive mobile viewers to your website. Choose for them to learn more, complete an action, or something else entirely. Dairy Queen inspired customers to treat themselves to the Blizzard Treat of the Month and visit the website to find a store location nearby. Video Website Cards deliver a 2X higher CTR than standard mobile video ad benchmarks. And, our cards boost user retention 60%+ because people are watching the video while the site loads.
Spark a conversation; share excitement. Twitter’s Conversational Ad unit pulls consumers in so they can connect with your brand more deeply. Disney encouraged “Beauty and the Beast” fans to celebrate love by Tweeting to receive a valentine message by a star from the cast.
Turn on the spotlight for your best videos. The Promoted Tweet Carousel lets you curate your videos and showcase them to your audience in one experience – without leaving the timeline. The Country Music Association (CMA) used the Promoted Tweet Carousel to promote #CMAFest and share highlights from its talent.