Twitter ad formats & specs

Twitter In-Stream Video Ads & Sponsorships

With In-Stream Video Ads and Sponsorships, you can partner with premium, engaging, and brand-safe publishers to reach a receptive audience at scale with in-feed, pre-roll video.

In-Stream Video Ads

Video length

Recommended: 6 seconds or less

Branding

Highly recommended throughout; if using a logo, it should be persistent in the upper left-hand corner.

Captions

Closed captioning or text overlays are mandatory.

File type

MP4 or MOV

Aspect ratio

16x9 or 1x1

URL

Must begin with http:// or https://

File size

1GB Max

Video codec

H264, baseline, 4:2:0 color space

Frame rate

29.97fps or 30fps

Video bitrate recommendation

6,000k-10,000k for 1080p

5,000k-8,000k for 720p

In-Stream Video Sponsorships

Video length

Recommended: 6 seconds or less

Branding

Highly recommended throughout; if using a logo, it should be persistent in the upper left-hand corner.

Captions

Closed captioning or text overlays are mandatory.

File type

MP4 or MOV

Aspect ratio

16x9 or 1x1

URL

Must begin with http:// or https://

File size

1GB max

Video codec

H.264, baseline, 4:2:0 color space

Frame rate

29.97fps or 30fps

Video bitrate recommendation

6,000k-10,000k for 1080p

5,000k-8,000k for 720p