Twitter ad formats & specs

Twitter Direct Message Card

Engage your audience with Direct Message Cards, the best way to provide a personalized brand experience and start a conversation in Twitter’s Direct Messages.

Video Direct Message Card

Tweet copy

256 characters are available (24 characters are used for the card).

Button (call-to-action) text

24 characters. Emoji are supported.

Video length

15 seconds or less

Branding

Highly recommended throughout; if using a logo, it should be persistent in the upper left-hand corner.

Captions

Closed captioning or text overlays are mandatory.

Video file size

For optimal performance, keep files under 30MB. The max file size recommended is under 1GB.

Video file types

MP4 or MOV

For more information on how to create a Direct Message Card, please see this page. (Note: This card type is not currently available for our self-serve advertisers.)

Image Direct Message Card

Tweet copy

256 characters are available (24 characters are used for the card).

Button (call-to-action) text

24 characters. Emoji are supported.

Image width/height

Recommended minimum width: 800 pixels

Aspect ratio

1.91:1

File types

JPEG, PNG, non-animated GIFs (animated GIFs are not supported by the Image Direct Message Card)

File size

Max 3MB