Twitter ad formats & specs

See Twitter's full and updated ad formats and specs here

Twitter Promoted Video

Grab attention with Promoted Video, auto-playing video that is displayed in-feed to engage people in their timeline.

Twitter Promoted Video

Tweet copy

280 characters (Note: Each link used reduces character count by 23 characters, so for example, using one link would leave 257 characters for Tweet copy.)

File size

Max 1GB

Video length

Recommended: 15 seconds or less

Max: 2 minutes and 20 seconds (select advertisers are eligible to request an increase up to 10 minutes). Please contact your Twitter Account Manager for more information.

File types

MP4 or MOV

Video bitrate recommendation

Recommended: 6,000k for 1080p, 5,000k for 720p

Max: 6,000-10,000k for 1080p, 5,000k-8,000k for 720p

Frame rate recommendation

29.97fps or 30fps. Higher is acceptable. If the available video has a lower frame rate, don’t try to “upsample” it.

Audio codec recommendation

AAC LC (low complexity)

Video codec recommendation

H.264, baseline, main, or high profile with a 4:2:0 color space

Video aspect ratio

1:1 is recommended as it will always render as square on desktop and mobile, timeline and profile. This and 9:16 (vertical) will take up the same amount of real estate — which is more than 16:9. Upon tap, full screen will open and fill with black bars.

Any aspect between 2:1 and 1:1 is acceptable, but after 1:1, platform will crop to 1:1 aspect ratio.

9:16 (vertical) will always render in a 1:1 space on desktop and mobile, timeline and profile. Desktop will have black bars on the sides once the video begins playing. Mobile will crop the top and bottom of the video, center, and autoplay without bars.

Recommended size

1200x1200 (minimum for 1:1 is 600x600)

  • Any height is acceptable, but if height exceeds the width, the video will be cropped to 1:1 in the feed.

  • If not a 1:1 aspect ratio: 640x360 minimum


Videos will loop if the video length is under 60 seconds.


Highly recommended throughout; if using a logo, it should be persistent in the upper left-hand corner.

Prominent product placement is highly recommended for driving product consideration.


Closed captioning or text overlays are mandatory.


Supported files: PNG or JPEG

Aspect ratio: recommend matching sizing of the video

Minimum size: 640x360 pixels

Max size: 5mb