Twitter ad formats & specs
Engage your audience with Direct Message Cards, the best way to provide a personalized brand experience and start a conversation in Twitter’s Direct Messages.
256 characters are available (24 characters are used for the card).
24 characters. Emoji are supported.
15 seconds or less
Highly recommended throughout; if using a logo, it should be persistent in the upper left-hand corner.
Closed captioning or text overlays are mandatory.
For optimal performance, keep files under 30MB. The max file size recommended is under 1GB.
MP4 or MOV
For more information on how to create a Direct Message Card, please see this page. (Note: This card type is not currently available for our self-serve advertisers.)
256 characters are available (24 characters are used for the card).
24 characters. Emoji are supported.
Recommended minimum width: 800 pixels
1.91:1
JPEG, PNG, non-animated GIFs (animated GIFs are not supported by the Image Direct Message Card)
Max 3MB
