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Research

Leading the way: Dining

Many people following shelter-in-place orders have been forced to change their eating and dining habits. It’s no surprise that conversations on Twitter around food have increased in response.

Research

How brands are helping

In a crisis, it’s natural to be uncertain about what comes next. Thankfully, brands are stepping up to help in so many ways, and they’re sharing them with the world on Twitter.

Research

Promoting movies on Twitter boosts key metrics

See new data that shows how promoting a movie on Twitter can lead to incremental lifts in awareness and intent to watch, even when the organic conversation around the movie has already taken off.

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Research

Brands + Culture + Twitter = Impact

A research study between MAGNA and Twitter, “The Impact of Culture,” shows just how much influential consumers want brands and culture to mix.

Case Study

How Excedrin relieved the and won the presidential debate

How Excedrin used smart marketing to relieve a during the election.

Case Study

: MGM Resorts uses Twitter and Periscope to sell New Year’s Eve in Vegas

How MGM Resorts’ influencer campaign on Twitter and Periscope celebrated the new year with a millennial audience.

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