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Perspective

10 Rules for Effective Social Engagement with Twitter Partner Sprout Social

Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.

Case Study

How Pandora launched a new jewelry collection on Twitter and achieved remarkable results

Learn how Pandora turned to Twitter to launch its new jewelry line and used Twitter Brand Surveys to prove its campaign was a phenomenal success.

Research

Brands + Culture + Twitter = Impact

A research study between MAGNA and Twitter, “The Impact of Culture,” shows just how much influential consumers want brands and culture to mix.

Research

Promoting movies on Twitter boosts key metrics

See new data that shows how promoting a movie on Twitter can lead to incremental lifts in awareness and intent to watch, even when the organic conversation around the movie has already taken off.

Research

Twitter’s audience is more receptive to ads

See the study results that prove Twitter’s audience is more receptive to new content (especially ads) than people on other social platforms.

Perspective

How video on Twitter connects brands to an influential, engaged audience

Twitter’s 2019 Digital NewFronts unveils new and expanded video partnerships with top news, sports, entertainment, lifestyle, and gaming partners, featuring exclusive new shows and live streams for brands that want to reach the world’s most engaged audience.

Research

What’s happening next: how to tap into people on Twitter for music’s biggest night

Learn who’s talking about the Grammys on Twitter and what they’re passionate about so you can tailor your campaign to music’s biggest night.

Research

“Attention Shoppers!” is happening: tracking the holiday retail conversation on Twitter

Learn what’s trending in three major holiday retail categories—home decor, fashion, and toys—so you can strategize your campaign and reach the widest, most receptive audience.

Research

Reboot is happening: tracking the holiday tech conversation on Twitter

What’s trending right now in holiday tech? Check out our guide and learn strategies for joining the holiday tech conversation on Twitter and reaching our engaged and receptive audience.

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