Search results for: All Expanding Reach content

39 Results

Research

Promoting movies on Twitter boosts key metrics

See new data that shows how promoting a movie on Twitter can lead to incremental lifts in awareness and intent to watch, even when the organic conversation around the movie has already taken off.

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.

Case Study

: MGM Resorts uses Twitter and Periscope to sell New Year’s Eve in Vegas

How MGM Resorts’ influencer campaign on Twitter and Periscope celebrated the new year with a millennial audience.

Case Study

Wendy’s turned to Twitter to launch during basketball’s busiest month

Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.

Perspective

Twitter announces 2019: The year’s most creative launches

These 2019 Twitter advertising campaigns are the most creative launches on Twitter in the U.S.

Case Study

It's Delivery...It's DiGiorno

During National Pizza Month in October 2019, DiGiorno used a clever interactive Twitter campaign to engage consumers and get them to order pizza delivery from the company whose slogan is that it never delivers. The result: millions of Tweet impressions and nationwide media coverage.

Case Study

Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

See how a men's skincare brand boosted awareness and sales by using Twitter to invite rugby fans to .

Case Study

How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours

HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.

Case Study

How Oreo showcased its new candy on Oscar night

How Oreo got their new candy into the mind of millions on Oscar night and enhanced their campaign.

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