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83 Results

Case Study

Toyota USA drives mass awareness of at the Rio Olympics

drives mass awareness of Toyota USA at Rio Olympics.

Research

Brands + Culture + Twitter = Impact

A research study between MAGNA and Twitter, “The Impact of Culture,” shows just how much influential consumers want brands and culture to mix.

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Case Study

How a hashtag on football's biggest night netted Mucinex over 50 million impressions

See how Mucinex’s combination of TV and Twitter advertising helped it conquer , net millions of impressions, and lift several key brand metrics.

Case Study

How Pandora launched a new jewelry collection on Twitter and achieved remarkable results

Learn how Pandora turned to Twitter to launch its new jewelry line and used Twitter Brand Surveys to prove its campaign was a phenomenal success.

Case Study

How Motorola made the Moto Z and Moto Mods popular

How Motorola made the Moto Z and Moto Mods cool .

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.

Perspective

How to make your brand worth talking about

Want people to talk about your brand on Twitter? Having a distinct personality, engaging creative, and good timing help you get your stories heard. Here are the three secrets to telling stories in a mobile-first world.

Case Study

Hill City launches in style with a Twitter chatbot

Learn how Hill City used Twitter to launch a brand-new clothing line, reach a wide audience, generate buzz, and create a network of homegrown influencers.

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