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Case Study

Verizon uses Twitter to support small businesses in uncertain times

With on Twitter, Verizon is supporting small businesses while giving people new ways to stay active in their communities. And it’s keeping those of us who are staying inside entertained.


Advertising during COVID-19

Twitter’s updated COVID-19 advertising policy, plus some new research, can help brands know what to say during these uncertain times.


The ultimate Twitter watch party

How people on Twitter came together for the ultimate watch party of “Homecoming.”


Leading the way

How brands on Twitter are connecting with people during the coronavirus epidemic.


Brand communications in times of crisis

Twitter strategy experts offer guidance and helpful resources for brands to support communications in times of crisis.

Case Study

Go ahead, Subaru,

One of Subaru USA’s core values is love of animals — and its national promotion on Twitter amplified that. Using Promoted Trends, Videos, Spotlights, and other ad products, Subaru built a campaign that resulted in more than 10 million video views and thousands of donations to animal rescue organizations.

Case Study

How Twitter got Popsicle to

When a Twitter celebrity with 100 million followers Tweeted about how he missed Double Pop popsicles, Unilever used it to create a viral sensation and relaunch an old fan favorite with . Learn how Popsicle used Twitter to turn an organic conversation into a winning campaign.

Case Study

It's Delivery...It's DiGiorno

During National Pizza Month in October 2019, DiGiorno used a clever interactive Twitter campaign to engage consumers and get them to order pizza delivery from the company whose slogan is that it never delivers. The result: millions of Tweet impressions and nationwide media coverage.

Case Study

How LEGO Group used Twitter to

LEGO brand turned to Twitter to help create its 2019 global ad campaign. Using Twitter takeover ad products including Promoted Trend Spotlight, LEGO brand’s campaign inspired creativity and imagination for people of all ages. Find out how this iconic brand used Twitter advertising products to boost positive sentiment among LEGO bricks lovers.

Case Study

Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2

Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.

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