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Brands will soon have another opportunity to tap into the frenzy of Twitter’s sports-loving audience. While planning your campaign, be ready to join the conversation that surrounds the events, whether it’s on or off the field (or court, or vault).
For many football fans, the action on Twitter is almost as entertaining as the game on the gridiron. When it’s time for the game, marketers have a chance to connect with a legion of fans that turn to Twitter to follow the game’s action and the biggest ads of the year.
Enter Brand Bowl 53, Twitter’s official advertising competition in the buildup to and throughout the big game, and learn how Twitter’s influential audience can get in on the action, too.
From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening. Read more to learn why the world’s biggest headlines, memes, and movements start on Twitter.
Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.
Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.
Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.