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Case Study

Go ahead, Subaru,

One of Subaru USA’s core values is love of animals — and its national promotion on Twitter amplified that. Using Promoted Trends, Videos, Spotlights, and other ad products, Subaru built a campaign that resulted in more than 10 million video views and thousands of donations to animal rescue organizations.

Case Study

How Twitter got Popsicle to

When a Twitter celebrity with 100 million followers Tweeted about how he missed Double Pop popsicles, Unilever used it to create a viral sensation and relaunch an old fan favorite with . Learn how Popsicle used Twitter to turn an organic conversation into a winning campaign.

Case Study

Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2

Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.

Perspective

Why should your brand connect with next year’s awards season moments?

In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.

Perspective

How to connect your brand to football's biggest night on Twitter

For many football fans, the action on Twitter is almost as entertaining as the game on the gridiron. When it’s time for the game, marketers have a chance to connect with a legion of fans that turn to Twitter to follow the game’s action and the biggest ads of the year.

Perspective

Why should your brand connect with big events on Twitter?

Brands will soon have another opportunity to tap into the frenzy of Twitter’s sports-loving audience. While planning your campaign, be ready to join the conversation that surrounds the events, whether it’s on or off the field (or court, or vault).

Perspective

: The brands that stood out in Twitter's BrandBowl54

Twitter announces the winners of , the best Super Bowl 54 ads on Twitter in 2020.

Case Study

Wendy’s turned to Twitter to launch during basketball’s busiest month

Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.

Perspective

Twitter announces 2019: The year’s most creative launches

These 2019 Twitter advertising campaigns are the most creative launches on Twitter in the U.S.

Perspective

Who Uses Twitter? An Engaged Audience That Shapes What's Happening

From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening. Read more to learn why the world’s biggest headlines, memes, and movements start on Twitter.

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