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Research

The Conversation: Sports are back

Sports are coming back and fans are pumped. Discover why the talk on Twitter means brands should be excited. And how Twitter is now the roar of the stadium.

Research

6 myths about in-feed video: erased

Learn what a recent IPG Media Lab study uncovered about how the social component of digital video ads on Twitter works for brands.

Case Study

Twitter helped Paramount’s Sonic the Hedgehog get ready for his close-up

Launching on Twitter was vital to the success of “Sonic the Hedgehog.” But Paramount Pictures didn’t anticipate the early feedback about its more realistic looking hedgehog. After listening to Twitter’s engaged and receptive audience, the studio gave Sonic a dramatic makeover, and the film was a box office smash.

Case Study

Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2

Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.

Perspective

Why should your brand connect with next year’s awards season moments?

In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.

Perspective

Entertainment on Twitter: Start with the ones who've seen it 100 times

Marketing on Twitter? Start with the entertainment audience on Twitter, the tastemakers who shape the conversation about movies and TV.

Research

Promoting movies on Twitter boosts key metrics

See new data that shows how promoting a movie on Twitter can lead to incremental lifts in awareness and intent to watch, even when the organic conversation around the movie has already taken off.

Research

Advertising on Twitter drives audiences to watch TV

Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.

Research

Brands + Culture + Twitter = Impact

A research study between MAGNA and Twitter, “The Impact of Culture,” shows just how much influential consumers want brands and culture to mix.

Case Study

Wendy’s turned to Twitter to launch during basketball’s busiest month

Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.

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