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Launching on Twitter was vital to the success of “Sonic the Hedgehog.” But Paramount Pictures didn’t anticipate the early feedback about its more realistic looking hedgehog. After listening to Twitter’s engaged and receptive audience, the studio gave Sonic a dramatic makeover, and the film was a box office smash.
Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.
In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.
Marketing on Twitter? Start with the entertainment audience on Twitter, the tastemakers who shape the conversation about movies and TV.
See new data that shows how promoting a movie on Twitter can lead to incremental lifts in awareness and intent to watch, even when the organic conversation around the movie has already taken off.
Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.
Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.