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61 Results

Research

Brands + Culture + Twitter = Impact

A research study between MAGNA and Twitter, “The Impact of Culture,” shows just how much influential consumers want brands and culture to mix.

Case Study

Twitter announces winners of

Meet the winners of the 2019 Brand Bowl, celebrating the best brand campaigns on Twitter during .

Case Study

Call for entries: is back!

Enter Brand Bowl 53, Twitter’s official advertising competition in the buildup to and throughout the big game, and learn how Twitter’s influential audience can get in on the action, too.

Perspective

Who Uses Twitter? An Engaged Audience That Shapes What's Happening

From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening. Read more to learn why the world’s biggest headlines, memes, and movements start on Twitter.

Case Study

Wendy’s turned to Twitter to launch during basketball’s busiest month

Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.

Research

How Twitter fuels product launches and generates buzz

Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.

Research

Boost the effectiveness of your ads with synchronization

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Case Study

Capcom proves campaign success with Twitter Brand Surveys

Learn how Capcom used a Twitter Brand Survey to measure the effectiveness of their launch campaign for the Street Fighter 30th Anniversary Collection.

Case Study

How Touch of Modern used this Twitter solution to achieve a 73% lower cost per install

How Touch of Modern used Twitter’s Mobile App Promotion solution to drive installs and sales.

Perspective

Beauty on Twitter: Start with the ones who defy convention

Marketing on Twitter? Start with the beauty audience on Twitter, the ones who defy convention.

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