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Case Study

Twitter helped Paramount’s Sonic the Hedgehog get ready for his close-up

Launching on Twitter was vital to the success of “Sonic the Hedgehog.” But Paramount Pictures didn’t anticipate the early feedback about its more realistic looking hedgehog. After listening to Twitter’s engaged and receptive audience, the studio gave Sonic a dramatic makeover, and the film was a box office smash.

Case Study

Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2

Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.

Perspective

Why should your brand connect with next year’s awards season moments?

In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.

Case Study

How 20th Century Fox got audiences buzzing for its terrifying thriller ‘Alien: Covenant’

How used Twitter to spread the word about Alien: Covenant in an unprecedented 5-day promoted trends campaign.

Case Study

A state tourism board strengthens its brand messaging using Twitter Amplify

Learn how a state tourism board strengthens its brand messaging using Twitter Amplify.

Perspective

How to make your brand worth talking about

Want people to talk about your brand on Twitter? Having a distinct personality, engaging creative, and good timing help you get your stories heard. Here are the three secrets to telling stories in a mobile-first world.

Perspective

How the brought Pantene and Steve Aoki together on Twitter

It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join conversations on Twitter.

Case Study

How Twitter got Popsicle to

When a Twitter celebrity with 100 million followers Tweeted about how he missed Double Pop popsicles, Unilever used it to create a viral sensation and relaunch an old fan favorite with . Learn how Popsicle used Twitter to turn an organic conversation into a winning campaign.

Case Study

It's Delivery...It's DiGiorno

During National Pizza Month in October 2019, DiGiorno used a clever interactive Twitter campaign to engage consumers and get them to order pizza delivery from the company whose slogan is that it never delivers. The result: millions of Tweet impressions and nationwide media coverage.

Case Study

How Twitter helped Mr. Peanut step out of his shell on football’s biggest night

How did Planters put its 103-year-old monocled mascot, Mr. Peanut, on the map during football’s biggest night? By tapping into the power of Twitter and reacting to unpredictable moments in real time.

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