Search results for: All Creative Canvas content

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Perspective

How ASOS joined a conversation about body positivity on Twitter and earned love from new fans

Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”

Perspective

How to make your brand worth talking about

Want people to talk about your brand on Twitter? Having a distinct personality, engaging creative, and good timing help you get your stories heard. Here are the three secrets to telling stories in a mobile-first world.

Perspective

How the brought Pantene and Steve Aoki together on Twitter

It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join conversations on Twitter.

Creative canvas

Brands are connecting with people on Twitter in unique and creative ways. And so can you.

Case Study

Chevrolet brings the power of TV and Twitter to its Amazing Race Canada partnership

See how Chevrolet Canada tapped into Twitter to extend the reach of its TV sponsorship with CTV’s “The Amazing Race Canada.”

Case Study

Taco Bell and MTV let fans vote for Best New Artist in viral chatbot campaign

See how MTV and Taco Bell teamed up to drive fan engagement at the 2017 VMAs with a chatbot on Twitter that let people vote on Best New Artist.

Case Study

How Samsung delivered personalized TV recommendations and generated more leads

See how Samsung Australia increased brand recognition and created new customers with a chatbot that helped people determine the right TV for them.

Case Study

Wendy’s first-ever March Madness bracket builder on Twitter gets fans talking

Learn how Wendy’s increased brand awareness and engagement by creating the first-ever March Madness bracket builder on Twitter.

Perspective

How two film studios sparked fan intrigue — and box office success

Learn from the best. See how two movie studios creatively used Twitter to drive box office success.

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