Search results for: All Create Engagement content

127 Results

Case Study

Go ahead, Subaru,

One of Subaru USA’s core values is love of animals — and its national promotion on Twitter amplified that. Using Promoted Trends, Videos, Spotlights, and other ad products, Subaru built a campaign that resulted in more than 10 million video views and thousands of donations to animal rescue organizations.

Case Study

How Twitter got Popsicle to

When a Twitter celebrity with 100 million followers Tweeted about how he missed Double Pop popsicles, Unilever used it to create a viral sensation and relaunch an old fan favorite with . Learn how Popsicle used Twitter to turn an organic conversation into a winning campaign.

Case Study

It's Delivery...It's DiGiorno

During National Pizza Month in October 2019, DiGiorno used a clever interactive Twitter campaign to engage consumers and get them to order pizza delivery from the company whose slogan is that it never delivers. The result: millions of Tweet impressions and nationwide media coverage.

Case Study

How LEGO Group used Twitter to

LEGO brand turned to Twitter to help create its 2019 global ad campaign. Using Twitter takeover ad products including Promoted Trend Spotlight, LEGO brand’s campaign inspired creativity and imagination for people of all ages. Find out how this iconic brand used Twitter advertising products to boost positive sentiment among LEGO bricks lovers.

Case Study

Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2

Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.

Perspective

Why should your brand connect with next year’s awards season moments?

In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.

Perspective

How to connect your brand to football's biggest night on Twitter

For many football fans, the action on Twitter is almost as entertaining as the game on the gridiron. When it’s time for the game, marketers have a chance to connect with a legion of fans that turn to Twitter to follow the game’s action and the biggest ads of the year.

Perspective

: The brands that stood out in Twitter's BrandBowl54

Twitter announces the winners of , the best Super Bowl 54 ads on Twitter in 2020.

Case Study

How Twitter helped Mr. Peanut step out of his shell on football’s biggest night

How did Planters put its 103-year-old monocled mascot, Mr. Peanut, on the map during football’s biggest night? By tapping into the power of Twitter and reacting to unpredictable moments in real time.

Case Study

Wendy’s turned to Twitter to launch during basketball’s busiest month

Wendy’s Restaurants teamed up with Twitter to launch new products and value messaging during basketball’s biggest month, allowing fans to pick their own bracket winners, and using polls, Promoted Tweets, video highlights, and live streams to engage with Twitter’s influential audience.

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