Search results for: All Retail content

32 Results

Perspective

How ASOS joined a conversation about body positivity on Twitter and earned love from new fans

Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Perspective

How the brought Pantene and Steve Aoki together on Twitter

It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join conversations on Twitter.

Research

Inside the discovery mindset on Twitter — and what it means for brands

Surveys conducted by Publicis Media and Twitter find that Twitter exceeds other social media platforms for content discovery and brand perception. People on Twitter remember more ads and are more likely to act upon them.

Case Study

Hill City launches in style with a Twitter chatbot

Learn how Hill City used Twitter to launch a brand-new clothing line, reach a wide audience, generate buzz, and create a network of homegrown influencers.

Case Study

How Pandora launched a new jewelry collection on Twitter and achieved remarkable results

Learn how Pandora turned to Twitter to launch its new jewelry line and used Twitter Brand Surveys to prove its campaign was a phenomenal success.

Perspective

How Twitter Canada’s premium video engages viewers when they’re most receptive

Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.

Perspective

How video on Twitter connects brands to an influential, engaged audience

Twitter’s 2019 Digital NewFronts unveils new and expanded video partnerships with top news, sports, entertainment, lifestyle, and gaming partners, featuring exclusive new shows and live streams for brands that want to reach the world’s most engaged audience.

Research

“Attention Shoppers!” is happening: tracking the holiday retail conversation on Twitter

Learn what’s trending in three major holiday retail categories—home decor, fashion, and toys—so you can strategize your campaign and reach the widest, most receptive audience.

Research

Reboot is happening: tracking the holiday tech conversation on Twitter

What’s trending right now in holiday tech? Check out our guide and learn strategies for joining the holiday tech conversation on Twitter and reaching our engaged and receptive audience.

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