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Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

Perspective

How the brought Pantene and Steve Aoki together on Twitter

It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join conversations on Twitter.

Case Study

How Twitter got Popsicle to

When a Twitter celebrity with 100 million followers Tweeted about how he missed Double Pop popsicles, Unilever used it to create a viral sensation and relaunch an old fan favorite with . Learn how Popsicle used Twitter to turn an organic conversation into a winning campaign.

Research

How Twitter fuels product launches and generates buzz

Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.

Research

Reboot is happening: tracking the holiday tech conversation on Twitter

What’s trending right now in holiday tech? Check out our guide and learn strategies for joining the holiday tech conversation on Twitter and reaching our engaged and receptive audience.

Case Study

How LEGO Group used Twitter to

LEGO brand turned to Twitter to help create its 2019 global ad campaign. Using Twitter takeover ad products including Promoted Trend Spotlight, LEGO brand’s campaign inspired creativity and imagination for people of all ages. Find out how this iconic brand used Twitter advertising products to boost positive sentiment among LEGO bricks lovers.

Case Study

How Pandora launched a new jewelry collection on Twitter and achieved remarkable results

Learn how Pandora turned to Twitter to launch its new jewelry line and used Twitter Brand Surveys to prove its campaign was a phenomenal success.

Case Study

How Touch of Modern used this Twitter solution to achieve a 73% lower cost per install

How Touch of Modern used Twitter’s Mobile App Promotion solution to drive installs and sales.

Perspective

How ASOS joined a conversation about body positivity on Twitter and earned love from new fans

Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”

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