Search results for: All Sports content

12 Results

Perspective

Women in Sports on Twitter: Start with the ones who change the game

Marketing on Twitter? Start with the women in sports audience on Twitter, the ones who change the game.

Case Study

How Twitter helped Mr. Peanut step out of his shell on football’s biggest night

How did Planters put its 103-year-old monocled mascot, Mr. Peanut, on the map during football’s biggest night? By tapping into the power of Twitter and reacting to unpredictable moments in real time.

Perspective

How to connect your brand to football's biggest night on Twitter

For many football fans, the action on Twitter is almost as entertaining as the game on the gridiron. When it’s time for the game, marketers have a chance to connect with a legion of fans that turn to Twitter to follow the game’s action and the biggest ads of the year.

Case Study

Call for entries: is back!

Enter Brand Bowl 53, Twitter’s official advertising competition in the buildup to and throughout the big game, and learn how Twitter’s influential audience can get in on the action, too.

Research

Anticipation is happening: how people on Twitter are prepping for the big game

Want to reach Twitter’s audience before and during the big game? Here are eight audience insights to help you create a relevant message that’s targeted to the right people.

Research

What’s happening next: how to plan for college basketball’s biggest month on Twitter

As college basketball’s big month approaches, learn key strategies for getting in front of our engaged and receptive audience before, during, and after the big tournament.

Research

What’s happening next: Tapping into Twitter’s audience on football’s biggest night

Twitter is the platform to connect with Super Bowl fans. Read more to find out which fans are Tweeting before, during, and after the game, so you can tailor your message to this engaged and receptive fanbase.

Case Study

KITKAT uses In-Stream Video Sponsorship to own the NFL conversation

Kit Kat Canada used Twitter’s In-Stream Video Sponsorship and audience targeting to go beyond TV advertising and reach millions of football fans while they were most receptive.

Case Study

How the NHL used Twitter to drive Stanley Cup Final viewership

Learn how the NHL drove a 40% lift in TV tune-in to the 2018 Stanley Cup Final through targeting fans with engaging creative.

Best in Class

A closer look: Three standout campaigns that won

From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.

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