Search results for: All Media & Entertainment content

57 Results

Perspective

Gaming on Twitter: Start with grandmasters

Marketing on Twitter? Start with the gaming audience on Twitter, the athletes who lead the next wave of esports.

Perspective

Music on Twitter: Start with the fans in the front row

Marketing on Twitter? Start with the music audience on Twitter, the stans who shape the music conversation.

Perspective

Entertainment on Twitter: Start with the ones who've seen it 100 times

Marketing on Twitter? Start with the entertainment audience on Twitter, the tastemakers who shape the conversation about movies and TV.

Perspective

Women in Sports on Twitter: Start with the ones who change the game

Marketing on Twitter? Start with the women in sports audience on Twitter, the ones who change the game.

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Perspective

How the brought Pantene and Steve Aoki together on Twitter

It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join conversations on Twitter.

Research

Inside the discovery mindset on Twitter — and what it means for brands

Surveys conducted by Publicis Media and Twitter find that Twitter exceeds other social media platforms for content discovery and brand perception. People on Twitter remember more ads and are more likely to act upon them.

Perspective

How Twitter Canada’s premium video engages viewers when they’re most receptive

Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.

Research

Promoting movies on Twitter boosts key metrics

See new data that shows how promoting a movie on Twitter can lead to incremental lifts in awareness and intent to watch, even when the organic conversation around the movie has already taken off.

Perspective

How video on Twitter connects brands to an influential, engaged audience

Twitter’s 2019 Digital NewFronts unveils new and expanded video partnerships with top news, sports, entertainment, lifestyle, and gaming partners, featuring exclusive new shows and live streams for brands that want to reach the world’s most engaged audience.

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