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Hulu found a way to entertain people and bring us together virtually in a time of quarantine. It released three episodes of its new show “Little Fires Everywhere” ahead of schedule, and used Twitter to host a live virtual watch party for fans with commentary from the cast and crew.
Launching on Twitter was vital to the success of “Sonic the Hedgehog.” But Paramount Pictures didn’t anticipate the early feedback about its more realistic looking hedgehog. After listening to Twitter’s engaged and receptive audience, the studio gave Sonic a dramatic makeover, and the film was a box office smash.
Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.
In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.