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63 Results

Case Study

Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2

Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.

Perspective

Why should your brand connect with next year’s awards season moments?

In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.

Perspective

How to connect your brand to football's biggest night on Twitter

For many football fans, the action on Twitter is almost as entertaining as the game on the gridiron. When it’s time for the game, marketers have a chance to connect with a legion of fans that turn to Twitter to follow the game’s action and the biggest ads of the year.

Case Study

How Twitter helped Mr. Peanut step out of his shell on football’s biggest night

How did Planters put its 103-year-old monocled mascot, Mr. Peanut, on the map during football’s biggest night? By tapping into the power of Twitter and reacting to unpredictable moments in real time.

Perspective

Twitter announces 2019: The year’s most creative launches

These 2019 Twitter advertising campaigns are the most creative launches on Twitter in the U.S.

Perspective

Women in Sports on Twitter: Start with the ones who change the game

Marketing on Twitter? Start with the women in sports audience on Twitter, the ones who change the game.

Case Study

Call for entries: is back!

Enter Brand Bowl 53, Twitter’s official advertising competition in the buildup to and throughout the big game, and learn how Twitter’s influential audience can get in on the action, too.

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Research

How Twitter fuels product launches and generates buzz

Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.

Research

Boost the effectiveness of your ads with synchronization

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

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