Search results for: All Media & Entertainment content

72 Results

Case Study

Breaking records with ‘Trolls World Tour’

How Universal Pictures successfully hosted the ultimate Twitter Watch Party for the premiere of Trolls World Tour.

Perspective

Your Twitter watch party planner

Here are some best practices for creating a successful Twitter Watch Party.

Research

Conversation spotlight: Gaming

Since the COVID-19 pandemic, the gaming conversation on Twitter has surged. Here what’s happening.

Case Study

Hulu’s brings fans together at home

Hulu found a way to entertain people and bring us together virtually in a time of quarantine. It released three episodes of its new show “Little Fires Everywhere” ahead of schedule, and used Twitter to host a live virtual watch party for fans with commentary from the cast and crew.

Case Study

Twitter helped Paramount’s Sonic the Hedgehog get ready for his close-up

Launching on Twitter was vital to the success of “Sonic the Hedgehog.” But Paramount Pictures didn’t anticipate the early feedback about its more realistic looking hedgehog. After listening to Twitter’s engaged and receptive audience, the studio gave Sonic a dramatic makeover, and the film was a box office smash.

Research

How people on Twitter are navigating the new norm

How people on Twitter are talking about the coronavirus epidemic and the brands that are responding.

Perspective

Gaming on Twitter: Start with grandmasters

Marketing on Twitter? Start with the gaming audience on Twitter, the athletes who lead the next wave of esports.

Case Study

Inside Epic Games’ groundbreaking launch of Fortnite Chapter 2

Epic Games and Twitter’s strategy for launching Fortnite Chapter 2 was nothing short of brilliant: By making fans stare at a live stream of a black hole for 36 hours, the launch generated millions of Tweets, produced 500,000 new followers, and showed the world a new way to go viral.

Case Study

The ultimate Twitter watch party

How people on Twitter came together for the ultimate watch party of “Homecoming.”

Perspective

Why should your brand connect with next year’s awards season moments?

In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.

Results 1 - 10 of 72