Search results for: All Health & Beauty content
Today, savvy beauty brands like Pantene are redefining the word “beautiful” to mean something much more inclusive. Pantene’s #beautifuLGBTQ campaign encourages the LGBTQ+ community to share their stories of personal transformation on Twitter.
See how Mucinex’s combination of TV and Twitter advertising helped it conquer #SB52 , net millions of impressions, and lift several key brand metrics.
Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”
It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The #BTSARMY got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join #fandom conversations on Twitter.