Search results for: All Health & Beauty content

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Perspective

More than skin deep: How brands like Pantene are redefining the word ‘beautiful’

Today, savvy beauty brands like Pantene are redefining the word “beautiful” to mean something much more inclusive. Pantene’s campaign encourages the LGBTQ+ community to share their stories of personal transformation on Twitter.

Case Study

How a hashtag on football's biggest night netted Mucinex over 50 million impressions

See how Mucinex’s combination of TV and Twitter advertising helped it conquer , net millions of impressions, and lift several key brand metrics.

Perspective

Beauty on Twitter: Start with the ones who defy convention

Marketing on Twitter? Start with the beauty audience on Twitter, the ones who defy convention.

Perspective

How ASOS joined a conversation about body positivity on Twitter and earned love from new fans

Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”

Perspective

How the brought Pantene and Steve Aoki together on Twitter

It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join conversations on Twitter.

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