Search results for: All Healthcare & Pharma content
15 Results
Research
Five successful strategies for launching something new
How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.
Case Study
How Excedrin relieved the #DebateHeadache and won the presidential debate
How Excedrin used smart marketing to relieve a #DebateHeadache during the election.
Perspective
How the #BTSARMY brought Pantene and Steve Aoki together on Twitter
It started when a radio station Tweeted at Pantene, proposing that the haircare brand make music exec Steve Aoki its “Pantene Oppa." The #BTSARMY got in on it, Tweeting at Pantene and Aoki to collab — and a partnership was born. Learn more about how brands can join #fandom conversations on Twitter.
Research
How Twitter fuels product launches and generates buzz
Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.
Case Study
How a hashtag on football's biggest night netted Mucinex over 50 million impressions
See how Mucinex’s combination of TV and Twitter advertising helped it conquer #SB52, net millions of impressions, and lift several key brand metrics.
Perspective
More than skin deep: How brands like Pantene are redefining the word ‘beautiful’
Today, savvy beauty brands like Pantene are redefining the word “beautiful” to mean something much more inclusive. Pantene’s #beautifuLGBTQ campaign encourages the LGBTQ+ community to share their stories of personal transformation on Twitter.
Perspective
Beauty on Twitter: Start with the ones who defy convention
Marketing on Twitter? Start with the beauty audience on Twitter, the ones who defy convention.
Perspective
How ASOS joined a conversation about body positivity on Twitter and earned love from new fans
Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”
Research
Inside the discovery mindset on Twitter — and what it means for brands
Surveys conducted by Publicis Media and Twitter find that Twitter exceeds other social media platforms for content discovery and brand perception. People on Twitter remember more ads and are more likely to act upon them.
Perspective
How Twitter Canada’s premium video engages viewers when they’re most receptive
Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.