Search results for: All B2C content

26 Results

Case Study

How LEGO group used Twitter to

LEGO brand turned to Twitter to help create its 2019 global ad campaign. Using Twitter takeover ad products including Promoted Trend Spotlight, LEGO brand’s campaign inspired creativity and imagination for people of all ages. Find out how this iconic brand used Twitter advertising products to boost positive sentiment among LEGO bricks lovers.

Perspective

More than skin deep: How brands like Pantene are redefining the word ‘beautiful’

Today, savvy beauty brands like Pantene are redefining the word “beautiful” to mean something much more inclusive. Pantene’s campaign encourages the LGBTQ+ community to share their stories of personal transformation on Twitter.

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Research

How Twitter fuels product launches and generates buzz

Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.

Case Study

How Pandora launched a new jewelry collection on Twitter and achieved remarkable results

Learn how Pandora turned to Twitter to launch its new jewelry line and used Twitter Brand Surveys to prove its campaign was a phenomenal success.

Research

Inside the discovery mindset on Twitter — and what it means for brands

Surveys conducted by Publicis Media and Twitter find that Twitter exceeds other social media platforms for content discovery and brand perception. People on Twitter remember more ads and are more likely to act upon them.

Perspective

10 Rules for Effective Social Engagement with Twitter Partner Sprout Social

Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.

Case Study

How Audi used sports, superheroes, and Twitter to launch its fully-electric SUV

See how Audi used Promoted Tweets and live video to tease the release of its new all-electric SUV, reveal it during a live-streamed event, and sustain a conversation during some of the biggest cultural events in America.

Perspective

How Twitter Canada’s premium video engages viewers when they’re most receptive

Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.

Perspective

Mastering Twitter video ads

In-Stream Video Ads and Sponsorships on Twitter can elevate your brand to new levels. But before you take off, you need a few flying lessons first. Welcome to Twitter Flight School.

Results 1 - 10 of 26