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Discover how a partnership between Frank’s RedHot and Eli Manning got fans on Twitter fired up — and drove positive brand association — during “The Match” golf tournament.
Live sports are back and sports fans on Twitter couldn’t be more pumped. Without packed arenas or sports bars, Twitter is the roar of the stadium. Here’s why your brand needs to be part of the action.
Learn how Salesforce is bringing brands and business leaders on Twitter together with #LeadingThroughChange, a new content series with thought leadership, tips and support to help navigate this challenging time.
Should your brand be advertising on Twitter during COVID-19? Here’s what Twitter research tells us about ad performance during the coronavirus pandemic.
In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.
How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.