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Brands will soon have another opportunity to tap into the frenzy of Twitter’s sports-loving audience. While planning your campaign, be ready to join the conversation that surrounds the events, whether it’s on or off the field (or court, or vault).
LEGO brand turned to Twitter to help create its 2019 global ad campaign. Using Twitter takeover ad products including Promoted Trend Spotlight, LEGO brand’s #RebuildTheWorld campaign inspired creativity and imagination for people of all ages. Find out how this iconic brand used Twitter advertising products to boost positive sentiment among LEGO bricks lovers.
In 2020, people on Twitter will be watching (and live-Tweeting) awards shows honoring music, film, and TV. Brands, make sure you launch campaigns to connect with these cultural moments.
From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening. Read more to learn why the world’s biggest headlines, memes, and movements start on Twitter.
How did Planters put its 103-year-old monocled mascot, Mr. Peanut, on the map during football’s biggest night? By tapping into the power of Twitter and reacting to unpredictable moments in real time.
For many football fans, the action on Twitter is almost as entertaining as the game on the gridiron. When it’s time for the game, marketers have a chance to connect with a legion of fans that turn to Twitter to follow the game’s action and the biggest ads of the year.
How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.