Search results for: All B2B content

30 Results

Perspective

Beauty on Twitter: Start with the ones who defy convention

Marketing on Twitter? Start with the beauty audience on Twitter, the ones who defy convention.

Perspective

Gaming on Twitter: Start with grandmasters

Marketing on Twitter? Start with the gaming audience on Twitter, the athletes who lead the next wave of esports.

Perspective

Music on Twitter: Start with the fans in the front row

Marketing on Twitter? Start with the music audience on Twitter, the stans who shape the music conversation.

Perspective

Women in Sports on Twitter: Start with the ones who change the game

Marketing on Twitter? Start with the women in sports audience on Twitter, the ones who change the game.

Perspective

Who Uses Twitter? An Engaged Audience That Shapes What's Happening

From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening. Read more to learn why the world’s biggest headlines, memes, and movements start on Twitter.

Perspective

Influencing Culture: The Participation Playbook

Contagious’ James Swift and Twitter’s Alex Josephson look at some of the best Twitter-led campaigns from Cannes Lions, and speak to the brands and agencies behind the work, to find out what it takes to make content worth talking about.

Perspective

How ASOS joined a conversation about body positivity on Twitter and earned love from new fans

Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Perspective

How to make your brand worth talking about

Want people to talk about your brand on Twitter? Having a distinct personality, engaging creative, and good timing help you get your stories heard. Here are the three secrets to telling stories in a mobile-first world.

Perspective

10 Rules for Effective Social Engagement with Twitter Partner Sprout Social

Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.

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