Search results for: All Automotive content

20 Results

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Research

How Twitter fuels product launches and generates buzz

Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.

Case Study

Chevrolet brings the power of TV and Twitter to its Amazing Race Canada partnership

See how Chevrolet Canada tapped into Twitter to extend the reach of its TV sponsorship with CTV’s “The Amazing Race Canada.”

Research

Inside the discovery mindset on Twitter — and what it means for brands

Surveys conducted by Publicis Media and Twitter find that Twitter exceeds other social media platforms for content discovery and brand perception. People on Twitter remember more ads and are more likely to act upon them.

Case Study

How Audi used sports, superheroes, and Twitter to launch its fully-electric SUV

See how Audi used Promoted Tweets and live video to tease the release of its new all-electric SUV, reveal it during a live-streamed event, and sustain a conversation during some of the biggest cultural events in America.

Perspective

How Twitter Canada’s premium video engages viewers when they’re most receptive

Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.

Perspective

How video on Twitter connects brands to an influential, engaged audience

Twitter’s 2019 Digital NewFronts unveils new and expanded video partnerships with top news, sports, entertainment, lifestyle, and gaming partners, featuring exclusive new shows and live streams for brands that want to reach the world’s most engaged audience.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Research

Study offers new marketing mix modeling insights and guidance on where to invest

How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.

Research

: a guide to creative holiday marketing

Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.

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