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Case Study

How Wendy’s gave America a big “GroupNug”

To raise brand awareness and bring a little fun during the COVID-19 pandemic, fast-food brand Wendy’s gave away free chicken nuggets as a way to give Americans a “GroupNug.” Learn how Wendy’s used Twitter to get the word out about the campaign.

Case Study

Frank’s RedHot Fires Up Fans with

Discover how a partnership between Frank’s RedHot and Eli Manning got fans on Twitter fired up — and drove positive brand association — during “The Match” golf tournament.

Perspective

Are you ready for the return of sports?

Live sports are back and sports fans on Twitter couldn’t be more pumped. Without packed arenas or sports bars, Twitter is the roar of the stadium. Here’s why your brand needs to be part of the action.

Case Study

Breaking records with ‘Trolls World Tour’

How Universal Pictures successfully hosted the ultimate Twitter Watch Party for the premiere of Trolls World Tour.

Perspective

Your Twitter watch party planner

Here are some best practices for creating a successful Twitter Watch Party.

Research

Conversation spotlight: Gaming

Since the COVID-19 pandemic, the gaming conversation on Twitter has surged. Here what’s happening.

Case Study

On Twitter, Salesforce is ‎

Learn how Salesforce is bringing brands and business leaders on Twitter together with , a new content series with thought leadership, tips and support to help navigate this challenging time.

Research

Should brands communicate during a crisis?

Should your brand be advertising on Twitter during COVID-19? Here’s what Twitter research tells us about ad performance during the coronavirus pandemic.

Case Study

Hulu’s brings fans together at home

Hulu found a way to entertain people and bring us together virtually in a time of quarantine. It released three episodes of its new show “Little Fires Everywhere” ahead of schedule, and used Twitter to host a live virtual watch party for fans with commentary from the cast and crew.

Perspective

Creating from home

Brands can still create content during COVID-19. Stacy Minero from Twitter ArtHouse offers some insights and best practices.

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