Search results for: All Research content

51 Results

Research

How brands can connect with fans on Twitter during

Read tips and ideas on how to connect with customers during the Olympics.

Research

Brands + Culture + Twitter = Impact

A research study between MAGNA and Twitter, “The Impact of Culture,” shows just how much influential consumers want brands and culture to mix.

Research

Five successful strategies for launching something new

How companies launch new products has a huge impact on their overall success, new research by Bain & Co. shows. In our survey, brands that deployed comprehensive launch playbooks enjoyed higher revenue growth than those that didn’t. Smart firms rely on social platforms to identify customer priorities and take advantage of their most passionate supporters.

Research

How Twitter fuels product launches and generates buzz

Twitter Insights Surveys show that Twitter’s plugged-in and receptive audiences that view live streams during new tech product launches have 4 to 40 percentage points higher product awareness than others. The more engaged viewers are, the greater the incremental lift.

Research

Boost the effectiveness of your ads with synchronization

Our latest study shows the high impact of ads broadcast simultaneously on TV and Twitter.

Research

Five insights to help financial services companies connect with Canadians on Twitter

Learn five key insights to help your financial services company better address the needs of Canadian banking customers.

Research

Inside the discovery mindset on Twitter — and what it means for brands

Surveys conducted by Publicis Media and Twitter find that Twitter exceeds other social media platforms for content discovery and brand perception. People on Twitter remember more ads and are more likely to act upon them.

Research

Connecting to culture

New research from Twitter Canada provides insights that will help your brand become more connected to culture.

Research

Promoting movies on Twitter boosts key metrics

See new data that shows how promoting a movie on Twitter can lead to incremental lifts in awareness and intent to watch, even when the organic conversation around the movie has already taken off.

Research

Twitter’s audience is more receptive to ads

See the study results that prove Twitter’s audience is more receptive to new content (especially ads) than people on other social platforms.

Results 1 - 10 of 51