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Perspective

10 Rules for Effective Social Engagement with Twitter Partner Sprout Social

Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.

Perspective

Who Uses Twitter? An Engaged Audience That Shapes What's Happening

From beauty and gaming to TV fandom and women in sports, people on Twitter ignite the conversations that shape what’s happening. Read more to learn why the world’s biggest headlines, memes, and movements start on Twitter.

Perspective

Women in Sports on Twitter: Start with the ones who change the game

Marketing on Twitter? Start with the women in sports audience on Twitter, the ones who change the game.

Perspective

Entertainment on Twitter: Start with the ones who've seen it 100 times

Marketing on Twitter? Start with the entertainment audience on Twitter, the tastemakers who shape the conversation about movies and TV.

Perspective

Music on Twitter: Start with the fans in the front row

Marketing on Twitter? Start with the music audience on Twitter, the stans who shape the music conversation.

Perspective

Gaming on Twitter: Start with grandmasters

Marketing on Twitter? Start with the gaming audience on Twitter, the athletes who lead the next wave of esports.

Perspective

Beauty on Twitter: Start with the ones who defy convention

Marketing on Twitter? Start with the beauty audience on Twitter, the ones who defy convention.

Perspective

How Twitter Canada’s premium video engages viewers when they’re most receptive

Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.

Perspective

Mastering Twitter video ads

In-Stream Video Ads and Sponsorships on Twitter can elevate your brand to new levels. But before you take off, you need a few flying lessons first. Welcome to Twitter Flight School.

Perspective

How video on Twitter connects brands to an influential, engaged audience

Twitter’s 2019 Digital NewFronts unveils new and expanded video partnerships with top news, sports, entertainment, lifestyle, and gaming partners, featuring exclusive new shows and live streams for brands that want to reach the world’s most engaged audience.

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