Search results for: All Industry content

159 Results

Research

Speed, influence, and impact: How to launch on Twitter

Find success when launching something new on Twitter. Light the fuse and let your next social media marketing campaign launch explode by leveraging the unique speed and influence of Twitter.

Research

Outfit envy is happening: tracking the fall fashion conversation on Twitter

Twitter users are fall fashion fanatics, and no fashion campaign is complete without a presence on Twitter. Here we track our users’ conversations and measure every trend, hashtag, and Tweet, so you can effectively fold Twitter into your fashion marketing plan.

Case Study

How the NHL used Twitter to drive Stanley Cup Final viewership

Learn how the NHL drove a 40% lift in TV tune-in to the 2018 Stanley Cup Final through targeting fans with engaging creative.

Research

Ready to launch? Why you should turn to Twitter

Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.

Case Study

How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter

Sonos harnessed the power of Twitter First View and Promoted Trend to launch its voice-controlled smart speaker during the most competitive month of the year. Twitter helped Sonos generate top-of-mind awareness with consumers and outshine larger speaker brands with bigger marketing budgets.

Research

Twitter and chatbots help brands deliver top-notch customer service in Canada

Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.

Perspective

What these Cannes Lions-winning campaigns can teach you about Twitter

Learn from—and get inspired by—these Cannes Lions-winning campaigns that took Twitter by storm. By designing your next campaign around a human insight, you’ll be much closer to getting talked about and shared on Twitter.

Perspective

Creative best practices to rock your next launch

Learn creative best practices for launching something new on Twitter — from creating attention-grabbing video, to coming up with the perfect brand hashtag, to creating brand loyalty through the use of targeted Tweets.

Research

Twitter changes the live TV sports viewing experience

New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.

Research

Twitter and TV are a perfect match for live events

Learn how Twitter improves the way that Canadians experience live events on TV.

Results 91 - 100 of 159