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Research

5 ways brand purpose played a role in the big game

Twitter partnered with the 3% Movement and Sprinklr to analyze the role purpose-driven messages played on advertising’s most Tweeted about day: .

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Anticipation is happening: how people on Twitter are prepping for the big game

Want to reach Twitter’s audience before and during the big game? Here are eight audience insights to help you create a relevant message that’s targeted to the right people.

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What’s happening next: how to plan for college basketball’s biggest month on Twitter

As college basketball’s big month approaches, learn key strategies for getting in front of our engaged and receptive audience before, during, and after the big tournament.

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What’s happening next: how to tap into people on Twitter for music’s biggest night

Learn who’s talking about the Grammys on Twitter and what they’re passionate about so you can tailor your campaign to music’s biggest night.

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“Attention Shoppers!” is happening: tracking the holiday retail conversation on Twitter

Learn what’s trending in three major holiday retail categories—home decor, fashion, and toys—so you can strategize your campaign and reach the widest, most receptive audience.

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Why you should connect with Twitter’s audience on Hollywood’s biggest night

Hollywood’s biggest night is a gold mine for marketers, especially on Twitter. Learn who’s Tweeting and what they’re Tweeting about, so you can get in front of one of the most receptive and influential audiences online.

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Why you should start with Twitter's audience during red carpet season

See the best ways to connect with Twitter’s passionate Golden Globes audience so you can successfully plan your award show marketing campaign.

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The rise of ‎ has Canadians looking to brands for info

There’s a lot happening in today’s ever-changing world, whether it’s the latest cultural event, natural disaster, product launch, or hilarious meme. In response, Canadians’ mindsets, needs, and priorities are shifting.

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What’s happening next: 9 holiday predictions every marketer should know

Learn nine trends in the holiday conversation on Twitter so you can customize your campaign to reach our engaged and receptive audience.

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What’s happening next: Tapping into Twitter’s audience on football’s biggest night

Twitter is the platform to connect with Super Bowl fans. Read more to find out which fans are Tweeting before, during, and after the game, so you can tailor your message to this engaged and receptive fanbase.

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