Search results for: All Industry content

159 Results

Perspective

How ASOS joined a conversation about body positivity on Twitter and earned love from new fans

Learn how ASOS got in on this body positivity conversation, which started when a woman who received mean comments about her dress on a dating app took to Twitter to vent. The brand’s involvement was a surprise to people online, who were even more impressed when ASOS helped Chippendale get the “last laugh.”

Research

Inside the discovery mindset on Twitter — and what it means for brands

Surveys conducted by Publicis Media and Twitter find that Twitter exceeds other social media platforms for content discovery and brand perception. People on Twitter remember more ads and are more likely to act upon them.

Case Study

Hill City launches in style with a Twitter chatbot

Learn how Hill City used Twitter to launch a brand-new clothing line, reach a wide audience, generate buzz, and create a network of homegrown influencers.

Perspective

10 Rules for Effective Social Engagement with Twitter Partner Sprout Social

Having a social strategy isn’t enough; you need to know how to listen carefully and respond authentically. Here are the key rules of engagement, courtesy of Twitter and its official partner, Sprout Social.

Research

Connecting to culture

New research from Twitter Canada provides insights that will help your brand become more connected to culture.

Perspective

How Twitter Canada’s premium video engages viewers when they’re most receptive

Twitter Canada’s expanded lineup of premium video offers best-in-brand news, entertainment, sports, and lifestyle content to an influential and engaged audience.

Perspective

Mastering Twitter video ads

In-Stream Video Ads and Sponsorships on Twitter can elevate your brand to new levels. But before you take off, you need a few flying lessons first. Welcome to Twitter Flight School.

Research

Twitter’s audience is more receptive to ads

See the study results that prove Twitter’s audience is more receptive to new content (especially ads) than people on other social platforms.

Perspective

How video on Twitter connects brands to an influential, engaged audience

Twitter’s 2019 Digital NewFronts unveils new and expanded video partnerships with top news, sports, entertainment, lifestyle, and gaming partners, featuring exclusive new shows and live streams for brands that want to reach the world’s most engaged audience.

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