Search results for: All Create Engagement content

109 Results

Q&A

: The power of wild ideas and — a Q&A with

The power of onlyness: how one person can turn a “wild” idea into a new reality. Read a Q&A with author, thought leader, and TED speaker Nilofer Merchant.

Research

Twitter extends reach of TV campaigns to young, hard-to-reach audience

New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.

Research

: a guide to creative holiday marketing

Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.

Perspective

Before you say yes to your video strategy, ask these 3 questions

Here’s what savvy marketers need to know to be positioned for success in the fast-changing online video landscape.

Best in Class

10 examples of Twitter creativity in the world

A look at 10 Twitter campaigns that stood out because of their creativity.

Perspective

A Cannes Lions judge reveals what goes into an award-winning campaign

Learn what award-winning campaigns have in common and how to plan using these principles.

Research

New research shares the keys to In-Stream Video Ad effectiveness

The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics

Research

5 tips to boost campaign performance with In-Stream Video Ads

Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.

Research

How to create video that captivates on Twitter

Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.

Case Study

Share the love: how Target positively influences shopping intent with engagement

See how customer service and user interaction on Twitter helped retailer Target build brand loyalty.

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