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Learn why Twitter is a great place to launch something new. Find receptive audiences, influencers, and leaders who will ensure your next campaign launch launch gets the reach it deserves.
HEINZ used Twitter to raise awareness for HEINZ Mayonnaise. By making a Twitter poll asking if they should release Mayochup in the US, HEINZ built excitement, energy, and visibility while creating a positive association with their ketchup. Thanks in part to Twitter, it was one of the most effective new launches in the HEINZ company’s history.
How Sonos used Twitter First View and Promoted Trend to break through the pre-holiday tech launch clutter
Sonos harnessed the power of Twitter First View and Promoted Trend to launch its voice-controlled smart speaker during the most competitive month of the year. Twitter helped Sonos generate top-of-mind awareness with consumers and outshine larger speaker brands with bigger marketing budgets.
Research shows that audiences are more likely to tune into linear TV after being exposed to Twitter media, and that adding Twitter to a TV campaign can double its effectiveness.
P&G and Mastercard have made their debut using Twitter's new In-Stream Video Ads in Brazil, running campaigns that produced relevant results.
See how MTV and Taco Bell teamed up to drive fan engagement at the 2017 VMAs with a chatbot on Twitter that let people vote on Best New Artist.