Search results for: All Media & Entertainment content

62 Results

Research

New research: Twitter TV fans tune in live to their favorite shows

Learn about engaged TV fans on Twitter and how brands can be a part of the live TV conversation.

Perspective

Behind the screens: how created its winning campaign

Airbnb was not an official Oscars sponsor, but created its own conversation and creative campaign with which won Twitter’s award. Take a look behind the screens to see how the company did it.

Perspective

6 reasons why live video matters

Live video is not just for celebrities and stars, here are the reasons why you need to add live to your content marketing mix.

Perspective

Live video playbook: how to leverage live video

Live video helps marketers, advertisers, and content producers engage millennials. Learn why live video matters, how it works, and how you can leverage it.

Research

Game time on Twitter: A recipe for your brand’s success

How brands can influence sports fans’ food and alcohol choices and translate that influence into greater revenue.

Case Study

Super Audiences generate huge increases in brand metrics for “Forza Motorsport”

How Twitter’s new Super Audiences product helped Microsoft drive awareness of DLC for the Xbox game “Forza Motorsport 6”.

Case Study

The latest installment of FINAL FANTASY XV dominates E3 gaming conversation

Learn how FINAL FANTASY XV dominated E3 gaming conversation using Twitter’s Promoted Trends and Promoted Tweets.

Research

Twitter drives higher brand impact than other premium video properties

As video continues to be a preferred storytelling medium, Twitter’s research with Dentsu Aegis Network and MediaScience uncovers how brands can effectively make the biggest impact.

Case Study

drives an increase in subscriptions with tailored audiences

Learn how The Economist achieved a 20% increase in paid subscriptions by targeting and engaging users through tailored audiences.

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